DDBA Membership

Who We Are

Downtown Davis is a 32-block Business Improvement District (DBID) formed in 1989. The DBID empowers business license holders in the defined area to self-assess annual fees to ensure the economic well-being of the district. Activities of the DBID include marketing, events, and advocacy.

Davis Downtown (DDBA) was organized concurrent with the formation of the DBID in 1989 and is the entity approved each year by the Davis City Council to execute the business of the DBID. A 7-member Board of Directors, elected each January by the Davis Downtown membership, guides the vision and mission of the organization.

The day-to-day operations of Davis Downtown are overseen by an executive director and a project manager. Specialized consultants assist DDBA staff with marketing, outreach, and event coordination efforts.

About Davis Downtown

OUR VISION & MISSION

Vision

Downtown Davis is at the cultural and economic center of an eclectic community that pairs a world-class university with the agricultural heritage of a City striving to retain its small town-feel.
Alive with activity seven days a week, downtown Davis draws locals and visitors alike to experience fine food and wines, retail, services, arts and entertainment in an extraordinary and sustainable gathering place.

Mission

The Davis Downtown Business Association actively leads and energizes the downtown as the primary business, entertainment and cultural center of Davis by:

Advocating on behalf of the Downtown
Organizing, sustaining and supporting activities and events
Developing regional marketing opportunities
Expanding relations with the City and UC Davis
Addressing parking issues
Promoting diverse business opportunities

OUR GOALS

Develop the vision and the mission for downtown Davis
Activate the membership
Engage volunteers who speak to the vision and the mission

OUR FRAMEWORK

In working to promote and support a thriving Downtown, Davis Downtown will seek to:

Promote & publicize the diversity of events, services and products offered by Downtown.
Advocate for consistent maintenance and expansion of Downtown’s aesthetic elements, including landscaping, trees, lighting and public art.
Coordinate City/UCD planning to reduce overlap & competition.
Revamp City development ordinances, design guidelines, development fees and the planning process.
Incentivize optimization and full usage of downtown property, both private and City-owned parcels.
Advocate for zoning outside of downtown to limit small office use in light industrial and R & D sectors of the city.
Participate in the review of all City-owned downtown parcels for potential higher uses. Identify and promote strategies to increase pedestrian traffic, ease the flow of automobile traffic and provide ample parking.
Encourage the establishment of exciting shopping opportunities and support the development of more retail space.
Support construction and redevelopment in the downtown to increase available office space.
Encourage the development of more living units and an increase in the number of residents in or near downtown.
Promote the establishment of more space for entertainment & the arts.

The success of this Framework will be evidenced by:

An increase in the number of businesses within the Downtown Business
Improvement District (DBID).
An increase in the number of regional visitors and shoppers.
An increase in the amount of downtown shopping and dining.
The generation of increased downtown retail sales tax revenue.
The generation of more jobs for current residents, UCD graduates and our children.